Offer tiers

Offer tiers recommend CLV (customer lifetime value) discount bands from your Shopify orders—for example $0 – under $50 → 5%, $50 – under $100 → 10%, $100+ → 15%—and let unsubscribe pages share those bands instead of setting dynamic discount rules on every page.

Who can use it?

  • A connected Shopify store is required to open Offer Tiers, save bands, run analysis, and apply them to pages. That dashboard work does not require a subscription.
  • Live unsubscribe pages and publishing still follow your team’s billing status.
  • Order data in Last Chance is needed so recommendations have evidence. You can still save manual bands before orders finish syncing.

Where to find it

  1. Open the Dashboard.
  2. Under Retention, choose Offer Tiers (or go to /dashboard/offer-tiers).

You’ll also see a light check in Retention Health when Shopify orders exist but no published page uses team tiers yet.

Analyzing orders

Opening Offer Tiers does not scan your orders. The page shows the latest analysis run (status, timings, and results). Click Analyze orders (or Re-run analysis) to queue a background job. While it runs you’ll see a progress bar, the current step, buyer counts, and per-step timings.

You can still save manual bands before the first run finishes. Band evidence (buyer count, revenue share, rationale) comes from the latest succeeded run—re-run analysis after changing breakpoints if you want those numbers refreshed.

How bands are chosen

Last Chance sums non-cancelled Shopify order totals per customer email (the same CLV used on the live unsubscribe page). It:

  • Uses your store’s majority currency (orders in other currencies are excluded and noted)
  • Ignores guest checkouts with no email (same as live CLV)
  • Suggests 2–4 bands from buyer percentiles, rounded to familiar amounts ($50, $100, …)
  • Recommends higher percent off for higher CLV, capped at 20% (you can type 0–100%). 0% means that band does not mint a code and uses the page’s fallback discount.

Each band shows buyer count, share of revenue, typical CLV / AOV, and a short rationale. The histogram is capped near the 99th percentile so a few wholesale outliers don’t flatten the chart. Hover a column to see that bucket’s CLV range, buyer count, and matching discount band.

Labels are half-open ranges that match evaluation: someone with $49.50 CLV is in $0 – under $50, not the next band.

Editing and saving

  • Change breakpoints and percents in the table. Reset to recommended copies the latest suggestion from the last succeeded analysis.
  • Save tiers stores the team policy. If published pages already use team tiers, the next stay-reward mint uses the new percents immediately (you’ll be asked to confirm). Codes already issued to a visitor are not rewritten.
  • Keep a static fallback discount on each page for mint failures or a 0% band.

Applying to unsubscribe pages

On Offer Tiers, select pages and Apply to selected. That turns on dynamic Shopify discounts and sets the page to Use team offer tiers.

  • The editor loads the latest draft; live traffic uses the published version. Apply updates both when they differ so your next editor save doesn’t revert to custom rules.
  • New pages default to team tiers when Shopify is connected and tiers are saved. Pick a fallback code in the create wizard.
  • To A/B discount amounts, switch that page to Custom rules for this page. Team mode is one shared policy.
  • If a page is set to team tiers before any bands are saved, its stays fall back to the page’s static discount code. Retention Health flags this.
  • Pages with no fallback code are marked in the list, and applying to one asks you to confirm: a 0% band or a failed mint would leave those visitors with no offer at all.

Shopify order sync

Recommendations improve after a historical order sync. Incomplete history is a warning, not a blocker. If Settings → Shopify shows order storage as on, run the sync from there. If it is off, order storage is not available for your team right now and CLV-based tiers stay empty until it is.