Articles
Guides on unsubscribe rate, Klaviyo unsubscribe links, pause subscription, and keeping subscribers engaged.
Email Unsubscribe Rate Benchmarks: What's Normal, What Isn't, and What to Do
Benchmarks are everywhere, but they're frequently misread. Here's how to evaluate your unsubscribe rate with clear eyes—and what actually moves it.
Pause Subscription vs. Unsubscribe: The Distinction That Saves Lists
Most subscribers who click unsubscribe don't want to leave forever—they want a break. Here's why that distinction matters, and how to act on it.
How the Klaviyo Unsubscribe Link Works (and How to Route It to Last Chance)
Every Klaviyo email has an unsubscribe link. Most brands have never changed where it goes. Here's how to make that click work for you.
The Hidden Cost of Email Unsubscribes for E-Commerce Brands
Every subscriber who leaves your list represents far more than a lost email address. Here's what unsubscribes are really costing you — and how to stop the bleeding.
Why Subscribers Unsubscribe (And What They Actually Want Instead)
When someone clicks unsubscribe, it's rarely because they hate your brand. Understanding the real reasons — and what to offer instead — can save up to 40% of departing subscribers.
Turn Your Unsubscribe Page Into a Game: How Scratch Cards Boost Retention
What if the moment a subscriber was about to leave became the most engaging interaction they've had with your brand all month? Scratch cards make it possible.
Introducing Last Chance: Turn Unsubscribes Into Opportunities
Every day, e-commerce brands lose subscribers through bland, default unsubscribe pages. Today, we're launching Last Chance to change that.