Articles
Insights, updates, and guides on reducing email unsubscribes and retaining more subscribers.
February 10, 2026
The Hidden Cost of Email Unsubscribes for E-Commerce Brands
Every subscriber who leaves your list represents far more than a lost email address. Here's what unsubscribes are really costing you — and how to stop the bleeding.
February 7, 2026
Why Subscribers Unsubscribe (And What They Actually Want Instead)
When someone clicks unsubscribe, it's rarely because they hate your brand. Understanding the real reasons — and what to offer instead — can save up to 40% of departing subscribers.
February 4, 2026
Turn Your Unsubscribe Page Into a Game: How Scratch Cards Boost Retention
What if the moment a subscriber was about to leave became the most engaging interaction they've had with your brand all month? Scratch cards make it possible.
February 1, 2026
Introducing Last Chance: Turn Unsubscribes Into Opportunities
Every day, e-commerce brands lose subscribers through bland, default unsubscribe pages. Today, we're launching Last Chance to change that.