Last Chance User Guide

Welcome to the Last Chance documentation! This guide will help you get the most out of your unsubscribe page management platform.

What is Last Chance?

Last Chance is an email retention platform that transforms your unsubscribe pages from dead-ends into opportunities. Instead of losing subscribers forever, you can:

  • Offer alternatives - Let subscribers pause emails or adjust preferences
  • Incentivize staying - Display discount codes and special offers
  • Understand why they leave - Collect feedback with customizable reason forms
  • Match your brand - Build beautiful pages with our visual editor
  • Track everything - Monitor retention rates and subscriber behavior

Documentation Overview

📖 Getting Started

Complete setup guide covering:

  • Initial setup wizard and Klaviyo connection
  • Creating your first unsubscribe page
  • Using the visual editor and settings
  • Adding discount codes
  • Publishing your page
  • Setting up Klaviyo hosted page for automatic redirects

Best for: New users setting up Last Chance for the first time


👤 Subscriber Experience

See what your subscribers experience when they click unsubscribe:

  • Understanding the unsubscribe journey
  • All page states (Initial, Stayed, Unsubscribed, Paused, Resubscribed)
  • Features available to subscribers
  • Best practices for designing effective pages
  • Understanding retention impact

Best for: Users wanting to understand what subscribers see and optimize the experience


📊 Analytics

Learn how to use analytics to improve retention:

  • Understanding key metrics and event types
  • Using filters and search
  • Analyzing unsubscribe reasons
  • Exporting data for further analysis
  • Best practices for data-driven decisions

Best for: Users wanting to understand and improve their retention rates


👥 Team Management

Collaborate with your team effectively:

  • Understanding Admin and Member roles
  • Inviting team members
  • Managing pending invitations
  • Removing team members
  • Security best practices

Best for: Admins managing team access and collaboration


💳 Billing & Account

Manage your subscription and account:

  • Understanding pricing tiers
  • Managing your subscription
  • Handling tier changes
  • Using the billing portal
  • FAQ and troubleshooting

Best for: Admins managing billing and subscription


⚙️ Klaviyo Hosted Page Setup

Complete guide to setting up Klaviyo hosted pages:

  • Understanding how hosted pages work
  • Step-by-step setup process
  • How the redirect flow works
  • Troubleshooting common issues
  • Reverting to default behavior

Best for: Users setting up automatic unsubscribe redirects from Klaviyo


Quick Start Checklist

New to Last Chance? Here's the fastest path to your first live unsubscribe page:

  • Sign up and complete the initial setup wizard
  • Connect Klaviyo to sync your subscriber data
  • Create a page from the Unsubscribe Pages section
  • Customize using the visual editor or settings panel
  • Add a discount code (optional but recommended)
  • Publish your page to make it live
  • Set up Klaviyo hosted page to automatically redirect to your new page
  • Monitor analytics to track your retention rate

Feature Highlights

Visual Page Editor

Build stunning unsubscribe pages without coding:

  • Drag-and-drop components
  • Custom CSS support
  • Responsive design preview
  • Real-time preview

Smart Integrations

Connect with your existing tools:

  • Klaviyo - Hosted page setup and subscriber syncing
  • Discount codes - Create and display offers to retain subscribers
  • Analytics - Track every interaction and reason

Subscriber Options

Give subscribers choices beyond unsubscribe:

  • Stay Subscribed - Quick confirmation to remain on the list
  • Pause Emails - Temporarily stop emails for 1 week to 3 months
  • Manage Preferences - Update email frequency or topics
  • Unsubscribe - Clean exit with optional feedback

Team Collaboration

Work together effectively:

  • Unlimited team members on all plans
  • Role-based access control
  • Shared pages and analytics

Getting Help

Self-Service Resources

  • This documentation - Comprehensive guides for all features
  • In-app help - Tooltips and contextual guidance
  • Setup checklist - Track your progress in the page editor

Contact Support

Common Issues

IssueSolution
Can't connect KlaviyoRe-authorize from Settings → Email Providers
Page not showingVerify page is published and links are updated
Discount not workingCreate matching code in your e-commerce platform
Analytics emptyAllow time for events; check page is receiving traffic

What's New

Stay updated with the latest features and improvements:

  • Visual Editor - New GrapesJS-powered drag-and-drop editor
  • Pause Options - Let subscribers take a break instead of leaving
  • Enhanced Analytics - Filter by campaign, flow, and more
  • Stripe Billing - Automatic tier management based on profile count

Feedback

We're always improving! Send feedback to feedback@lastchanceemail.com or use the in-app feedback option.


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Ready to get started?Getting Started Guide

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