Churn intelligence

Churn intelligence helps you identify subscribers who may be slipping away—based on Last Chance page behavior, Shopify purchase history (when connected), and Klaviyo email engagement—and gives you ready-made Klaviyo segments and draft flows so you can intervene before they unsubscribe.

Who can use it?

  • Klaviyo must be connected.
  • Paid access (active subscription) is required for profile sync, creating segments/flows from Last Chance, and scheduled sync.

Where to find it

  1. Open the Dashboard.
  2. Under Retention, choose Churn intelligence (or go to /dashboard/churn-intelligence).

You’ll also see related checks inside Retention Health (for example, whether scheduled sync is on and whether churn segments and flows exist in Klaviyo).

What it does

  1. Profile sync — Last Chance writes profile properties to Klaviyo (for example visit counts, pause state, and Shopify-backed fields like lifetime value and days since last order when your store is connected). Sync runs on a schedule and can be run manually (Run profile sync now).
  2. Segments — Create Klaviyo segments (for example At risk, Severe risk, Lapsed buyers at risk) whose definitions use those properties plus Klaviyo’s Opened Email metric where applicable. You can open each segment in Klaviyo to tune thresholds.
  3. Flows (draft) — Create draft flows that trigger off those segments. Emails are starters: edit subject, content, and design in Klaviyo before activating.

Shopify and Klaviyo

  • Shopify: Purchase-related properties need order data in Last Chance (historical order sync as applicable).
  • Klaviyo: Segments that use email opens need the Opened Email metric to exist (usually after a tracked send).

Operators and troubleshooting

For cron vs manual sync, worker requirements, API behavior, and asset cleanup when resources are deleted in Klaviyo, see docs/churn-intelligence-runbook.md in the Last Chance repository (operator-focused; not part of this in-app guide).