Revenue Impact
May 11, 2026 – Aug 9, 2026
Demo data for illustration only. Figures are sample metrics for a fictional store — not live account data.
Total impact
$28,820.50 attributed purchase revenue + $31,100.00 retention value
$59,920.50
Revenue from orders placed within a cohort-aware window: 90 days by default, extended for paused subscribers (until their pause ends) and for subscribers who chose a less frequent email cadence.
Page visitors
1,728
82% of Klaviyo unsubscribes
Retained
622
36% retention rate
Purchase revenue
$28,820.50
Attributed after page visits
Retention value
$31,100.00
Estimated value of saved profiles
Emails delivered
84,200
Klaviyo unsubscribes
2,105
2.5% unsubscribe rate
Final unsubscribes
1,106
After Last Chance intervention
Visitor outcomes
Page visitors in the selected date range, grouped by each visitor's last action on the unsubscribe page.
Stayed
210
Paused emails
168
Saved email frequency
95
Saved email topics
78
Left without unsubscribing
71
Unsubscribed
1,106
Revenue from unsubscribers
How much purchase volume came from people who eventually unsubscribed (context for retention ROI).
Unsubscriber revenue
$7,280.00
% of store revenue
2.33%
Unsubscriber AOV
$151.67