# Last Chance User Guide Welcome to the Last Chance documentation! This guide will help you get the most out of your unsubscribe page management platform. ## What is Last Chance? Last Chance is an email retention platform that transforms your unsubscribe pages from dead-ends into opportunities. Instead of losing subscribers forever, you can: - **Offer alternatives** - Let subscribers pause emails or adjust preferences - **Incentivize staying** - Display discount codes and special offers - **Understand why they leave** - Collect feedback with customizable reason forms - **Match your brand** - Build beautiful pages with our visual editor - **Track everything** - Monitor retention rates and subscriber behavior ## Documentation Overview ### 📖 [Getting Started](./getting-started.md) Complete setup guide covering: - Initial setup wizard and Klaviyo connection - Creating your first unsubscribe page - Using the visual editor and settings - Segment experiences and smart-offer rules (personalized HTML per subscriber context) - Adding discount codes - Publishing your page - Setting up Klaviyo unsubscribe hosted page for automatic redirects **Best for**: New users setting up Last Chance for the first time --- ### 👤 [Subscriber Experience](./subscriber-experience.md) See what your subscribers experience when they click unsubscribe: - Understanding the unsubscribe journey - All page states (Initial, Stayed, Unsubscribed, Paused, Resubscribed) - Personalized experiences when segment experiences and smart-offer rules are enabled - Features available to subscribers - Best practices for designing effective pages - Understanding retention impact **Best for**: Users wanting to understand what subscribers see and optimize the experience --- ### 📊 [Analytics](./analytics.md) Learn how to use analytics to improve retention: - Understanding key metrics and event types - Using filters and search - Analyzing unsubscribe reasons - Exporting data for further analysis - Best practices for data-driven decisions **Best for**: Users wanting to understand and improve their retention rates --- ### 🩺 [Retention Health](./retention-health.md) See how your Klaviyo setup scores against retention best practices: - Overall health score and what it means - Flows (sunset, win-back, post-pause, reward delivery) - Topic and frequency exclusion segments - Primary page published and quick actions **Best for**: Teams with Klaviyo connected who want a guided checklist beyond page analytics --- ### 🎯 [Churn intelligence](./churn-intelligence.md) Use Last Chance + Klaviyo data to spot at-risk subscribers, sync profile properties, and create **segments** and **draft flows** for retention campaigns. - Scheduled and manual profile sync - Pre-built segment definitions (with Klaviyo engagement where used) - Starter flows you finish in Klaviyo **Best for**: Paid teams with Klaviyo (and ideally Shopify) who want actionable churn segments without building definitions from scratch --- ### 👥 [Team Management](./team-management.md) Collaborate with your team effectively: - Understanding Admin and Member roles - Inviting team members - Managing pending invitations - Removing team members - Security best practices **Best for**: Admins managing team access and collaboration --- ### 💳 [Billing & Account](./billing-account.md) Manage your subscription and account: - Understanding pricing tiers - Managing your subscription - Handling tier changes - Using the billing portal - FAQ and troubleshooting **Best for**: Admins managing billing and subscription --- ### 🌐 [Branded Unsubscribe Subdomain](./branded-unsubscribe-subdomain.md) Serve your public unsubscribe page on a dedicated subdomain with clean URLs: - Choosing a slug on the Account page (Scale plan and above; custom domain on Advanced+) - How Klaviyo hosted page and preview use your branded URL - Clean `/unsub` addresses without `email` or `teamId` after validation - Security recommendation (Klaviyo ID validation) - Local testing with `*.localhost` and troubleshooting **Best for**: Paid teams that want branded unsubscribe links and a cleaner subscriber URL --- ### ⚙️ [Klaviyo Unsubscribe Hosted Page Setup](./klaviyo-hosted-page-setup.md) Complete guide to setting up Klaviyo **unsubscribe** hosted pages: - Understanding how unsubscribe hosted pages work - Step-by-step setup process - How the redirect flow works - Troubleshooting common issues - Reverting to default behavior **Best for**: Users setting up automatic unsubscribe redirects from Klaviyo --- ### 📧 [Klaviyo unsubscribe and preference links in emails](./klaviyo-email-links-and-consent-pages.md) How to add **unsubscribe** and **manage preferences** links in Klaviyo templates (`{% unsubscribe %}`, `{% unsubscribe_link %}`, `{% manage_preferences %}`, `{% manage_preferences_link %}`), how that ties to **consent pages** and your Last Chance **hosted pages**, plus links to Klaviyo Help Center articles. **Best for**: Anyone wiring Last Chance who needs correct tags in campaigns and flows --- ### ⚙️ [Klaviyo Preference Center Setup](./klaviyo-preference-center-setup.md) Recommended second hosted page so **manage preferences** links open your Last Chance **preferences** screen (`data-entry="preferences"`) for full email coverage. **Best for**: Teams that want preference-center traffic in Last Chance as well as unsubscribes --- ### 📧 [User Preferences](./user-preferences.md) Complete guide to the email preferences feature: - How subscribers customize their email experience - Setting up frequency and topic options - Configuring preferences pages - Analytics and tracking - Best practices for implementation **Best for**: Users wanting to offer subscribers more control over their email experience --- ## Articles and strategy guides Longer reads on the marketing site: [yourlastchance.app/articles](https://www.yourlastchance.app/articles) - [Email unsubscribe rate benchmarks](https://www.yourlastchance.app/articles/email-unsubscribe-rate-benchmarks) — **unsubscribe rate** and **average unsubscribe rate** in context - [Pause subscription vs unsubscribe](https://www.yourlastchance.app/articles/pause-subscription-vs-unsubscribe) — **pause subscription** and list health - [Klaviyo unsubscribe link guide](https://www.yourlastchance.app/articles/klaviyo-unsubscribe-link-guide) — **Klaviyo unsubscribe link** flow and Last Chance Use these alongside the Klaviyo setup guides ([hosted page](./klaviyo-hosted-page-setup.md), [email links](./klaviyo-email-links-and-consent-pages.md), [preference center](./klaviyo-preference-center-setup.md)). --- ### ⚙️ [Settings](./settings.md) Comprehensive guide to all settings pages: - User Preferences settings (frequency, topics, pause durations) - Team Pause Settings configuration - Reward Delivery settings - Discount Codes management - Email Provider settings - System Segments management **Best for**: Admins configuring account settings and preferences --- ### 🔑 [API Keys](./api-keys.md) Authenticate scripts, automation, and MCP hosts with team API keys: - Creating and revoking keys in Account Settings - Scopes (`pages:read`, `pages:write`, `pages:publish`, `pages:ai`, `team:read`, `analytics:summary:read`, `analytics:attribution:read`) - Hosted MCP at `https://www.yourlastchance.app/mcp` - Example `curl` requests for pages, team context, and Klaviyo lists - Delete confirmation, errors, and security best practices **Best for**: Admins wiring CI, automation, or Claude/Cursor MCP against Last Chance APIs --- ## Quick Start Checklist New to Last Chance? Here's the fastest path to your first live unsubscribe page: - [ ] **Sign up** and complete the initial setup wizard - [ ] **Connect Klaviyo** to sync your subscriber data - [ ] **Create a page** from the Unsubscribe Pages section - [ ] **Customize** using the visual editor or settings panel - [ ] **Add a discount code** (optional but recommended) - [ ] **Publish** your page to make it live - [ ] **Set up Klaviyo unsubscribe hosted page** to automatically redirect to your new page - [ ] **Monitor analytics** to track your retention rate ## Feature Highlights ### Visual Page Editor Build stunning unsubscribe pages without coding: - Drag-and-drop components - Custom CSS support - Responsive design preview - Real-time preview ### Smart Integrations Connect with your existing tools: - **Klaviyo** - Unsubscribe hosted page setup and subscriber syncing - **Discount codes** - Create and display offers to retain subscribers - **Analytics** - Track every interaction and reason ### Subscriber Options Give subscribers choices beyond unsubscribe: - **Stay Subscribed** - Quick confirmation to remain on the list - **Manage Preferences** - Customize email frequency and topics - **Pause Emails** - Temporarily stop emails for 1 week to 3 months - **Unsubscribe** - Clean exit with optional feedback ### Team Collaboration Work together effectively: - Unlimited team members on all plans - Role-based access control - Shared pages and analytics --- ## Getting Help ### Self-Service Resources - **This documentation** - Comprehensive guides for all features - **In-app help** - Tooltips and contextual guidance - **Setup checklist** - Track your progress in the page editor ### Contact Support - **Email**: support@yourlastchance.app ### Common Issues | Issue | Solution | | --------------------- | ------------------------------------------------------ | | Can't connect Klaviyo | Re-authorize from Settings → Email Providers | | Page not showing | Verify page is published and links are updated | | Discount not working | Create matching code in your e-commerce platform | | Analytics empty | Allow time for events; check page is receiving traffic | --- ## What's New Stay updated with the latest features and improvements: - **User Preferences** - Let subscribers customize email frequency and topics - **Settings Pages** - Comprehensive configuration for preferences, pause settings, and more - **Visual Editor** - New GrapesJS-powered drag-and-drop editor - **Pause Options** - Let subscribers take a break instead of leaving - **Enhanced Analytics** - Filter by campaign, flow, and more - **Billing** - Automatic tier management based on profile count --- ## Feedback We're always improving! Send feedback to feedback@lastchanceemail.com or use the in-app feedback option. ---
**Ready to get started?** → [Getting Started Guide](./getting-started.md)